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All Events Interviews Reviews Stories Tips & Tricks Products
Road Wheels
Interviews

The creation process of the new DURA-ACE

We are so thoroughly excited to have just introduced our new DURA-ACE R9100 groupset to the world. It’s sleek,...

Road Wheels
Interviews

The art of winning

Behind the scenes with Chris Froome and his TDF team on their road to victory. Winning the Tour de France takes more...

Road Wheels
Interviews

Dumoulin leaves nothing to chance

“I'm very satisfied with my time-trial bike. Especially the Shimano electronic shifters. They shift extremely...

Road Wheels
Interviews

Walking amongst the stars at the TdF

Take a walk with our Shimano Sports Marketing Officer Joost Hoetelmans as he weaves through the Tour de France stars

Road Wheels
Interviews

Shimano Eyewear goes for Victory with Lotto-Jumbo

Team Lotto-Jumbo coach Mathieu Heijboer shares what it’s like to be an active partner with Shimano on “rider-tuned”...

Road Wheels
Interviews

Co-creation, the secret to PRO’s success

A three-spoke time trial wheel developed with Team Sky, a superior saddle crafted with riders from Giant-Alpecin –...

Road Wheels
Interviews

Who has the best seat in cycling at the Giro D’Italia?

Former Belgian National Time Trial Champion Bert Roesems travels Europe with a trunk full of products to support...

Road Wheels
Interviews

Dumoulin goes for Pink and Gold

‘This time trial really suits me, so that’s my top priority this year, because the Olympic Games only come along...

Road Wheels
Interviews

Shimano Neutral Service: sharing the people’s passion

Connect with consumers, stay in touch with the market, and most of all help people get the most enjoyment out of...

Road Wheels
Interviews

Inside Sep Vanmarcke’s Spring Classics bike setup

Sep Vanmarcke reveals the equipment he uses in what he calls the most honest races in cycling; the Spring Classics.